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O Bag Store



About Us

O bag is a highly innovative retailer specializing in totally customizable handbags, watches and accessories from Italy.

Imagine a “Build a Bear” shop for women, where you can assemble one-of-a kind handbags, backpacks and messenger bags choosing from a wide variety of purse styles, colors, handles, borders and accessories! The components that make up an O bag purse are interchangeable, allowing you to purchase one bag with a variety of handles and accents that can be easily reconfigured to suit your wardrobe, mood, or occasion. The theme of personalization also holds true for O clocks, where you can choose from over 130 watch faces in a variety of styles, and designs and couple them with interchangeable watch bands available in over 30 colors.

Now the pioneering fashion retailer that has built a cult following in the world’s most prestigious fashion capitals has come to the Newburyport area. Located at 2 Market Square, O bag has made its home in Newburyport’s vibrant historical district where it joins a community of high fashion retailers and trendy boutiques.

While relatively new to the US, O bag has over 430 stores in Europe's fashion capitals.

Visit us at our beautiful new boutique and take home a piece of Italy.


  • You're unique, but is your bag?
  • Totally customizable handbags and watches that allow you to change the look of the bag based on your wardrobe or mood
  • All products designed and manufactured in Italy
  • At O bag, it's not just about the product, it's about the experience
  • Come experience the brand that has captured the hearts and minds of Europe's fashion elite.


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Rep/Contact Info

Jo Hoppe
President and CEO
Claudia Ricci
Store Manager

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