Use These Strategies To Modernize Your Website And Increase Sales
Despite the uncertainty of the current economic climate, there are still several steps that business owners can take to bolster their websites and increase sales. As a website owner, you can use this time to make updates that will help grow your business in the future. The Greater Newburyport Chamber of Commerce & Industry can help. In this article, we will explore a few strategies to modernize your website and strengthen your business.
Improve SEO
Search engine optimization (SEO) plays an important role in helping businesses reach potential customers online. SEO refers to techniques used to help sites rank higher on search engine result pages (SERPs). Applying SEO strategies such as optimizing page titles and meta descriptions, improving site speed and mobile usability, creating structured data for rich results, and formatting content for readability can help you improve your site’s visibility on SERPs.
Use PDFs On Your Site To Protect Your Business And Customers
PDF documents are often used by businesses when they need to provide secure information that cannot be changed by anyone else other than those who created it initially. Using PDFs on sites helps protect both businesses and customers from fraudsters looking for vulnerable targets online. You can use this PDF filler when you need customers to fill out and sign important documents as well, which will save you time.
Add A Call-To-Action To Gather Emails
Adding a call-to-action (CTA) can be an effective way of gathering emails from potential customers. A CTA is a message or visual prompting visitors to take action, such as signing up for newsletters or joining loyalty programs. This is a great way to stay connected with customers while also building up an email list of potential leads.
Add Customer Testimonials
Customer testimonials are great for building trust with potential customers who may not have heard of your products or services before. Adding customer testimonials on your site gives new customers an idea of how existing customers feel about what you offer, which could encourage them to become paying customers as well. Look into creating testimonial videos to add to your site.
Stay Competitive With Your Content
Providing fresh content on your site is essential if you want it to remain competitive in the marketplace. Creating unique content such as blog posts or video tutorials can help keep visitors engaged while also providing them with valuable information about what you have to offer. Additionally, regularly updating existing content helps keep it relevant, which often leads to better SERP rankings over time.
Learn Coding Skills To Address Issues
It is important that all pages on your site function properly, as broken links damage user experience and hurt SEO performance over time. This is due to lower click-through rates from SERPs when users encounter errors instead of the content they were expecting. Having coding skills such as HTML/CSS will help you address any broken pages quickly so that visitors can access the necessary information quickly without facing any roadblocks on your website.
Learn More About Data Analytics
Knowing how to read analytics data can give business owners an advantage in comprehending customer habits so they are able to maximize their websites accordingly, such as changing page titles and content based on popular keywords or phrases. Taking online classes specifically designed for learning more about data analytics will help entrepreneurs gain insights into their customers' behavior while also constructing campaigns intended at driving conversions over time. Take some time to learn more about available analytics tools for your business.
Making updates to websites during uncertain times allows businesses the opportunity to grow despite challenging economic conditions. By improving SEO tactics and using free PDF tools, you can make small moves that will have a big impact on your company. Take the time to research every tool you use so you can ensure that it's a good fit.
Have a question for the team at the Greater Newburyport Chamber of Commerce & Industry? Reach out today!
