Member News
INSTITUTION FOR SAVINGS ANNOUNCES THREE PROMOTIONS IN COMMERCIAL LENDING
INSTITUTION FOR SAVINGS ANNOUNCES THREE PROMOTIONS IN COMMERCIAL LENDING Newburyport, MA – Institution for Savings has announced the promotions of three members of its Commercial Lending team. Lori Rostkowski and Theresa Espinola have been promoted to Senior Vice President of Commercial Lending and Albi Shatku has been promoted to Vice President of Commercial Lending. “These well-deserved promotions reflect the strength of our Commercial Lending team and the talented people who continue to drive its
How Newburyport Interactive Studios Are Speeding Up Pixel Asset Production
Newburyport has quietly become the kind of place small creative studios can put down roots — a restored historic seaport at the mouth of the Merrimack north of Boston, with an arts-minded downtown and a growing base of small tech and interactive companies drawn to its character and its distance from big-city costs. Interactive studios and independent game developers there run into the same wall developers everywhere hit: art is the bottleneck. A small team can design systems, write code and tune
Adobe Firefly for Fitness Businesses: A Practical Visual Guide
What Is Adobe Firefly? Running a small local fitness center, boutique yoga studio, or independent gym in a coastal community like the Newburyport region requires balancing dozens of daily operational tasks. Between managing personal training schedules, maintaining exercise equipment, organizing community wellness workshops, and greeting members at the front desk, finding the time to design professional marketing materials can feel nearly impossible. Small fitness businesses depend heavily on strong visual
How Greater Newburyport Small Businesses Can Build a Real Financial Safety Net
Building a financial safety net for your small business means maintaining a cash reserve, holding a line of credit before you need it, carrying the right insurance, and keeping your personal finances legally separate from your business. Cash-flow failure drives 82% of closures — making poor cash management a far greater risk to survival than competition or bad timing. For the 700-plus businesses stretching from Salisbury to Topsfield that make up the Greater Newburyport Chamber community, these aren't
Your Marketing Files Are Costing You 19 Working Days a Year — Here's How to Fix That
Disorganized digital marketing assets quietly drain time, budget, and campaign results. Marketers waste approximately 7 hours each week due to duplicated work processes from poor asset management — the equivalent of 19 lost working days per year — a cost that a structured digital asset management system can directly reduce. For businesses across the Greater Newburyport region, where every team member's time carries real weight, that's not a rounding error — it's a staffing problem hiding in your file
Client Retention Starts at Hello: A Stronger Onboarding Process for Greater Newburyport Service Businesses
The single highest-leverage moment in any service relationship isn't the proposal — it's the first two weeks after the contract is signed. Research updated in late 2025 found that 86% of customers report stronger loyalty to businesses that provide structured, welcoming onboarding content after they sign on. For service-based businesses across the Greater Newburyport region, where referrals and community reputation drive growth more reliably than advertising, that loyalty window opens and closes faster
Writing a Business Plan That Supports Growth and Informed Decision-Making
Creating a business plan is one of the first meaningful commitments a business owner makes, especially for local entrepreneurs and small employers across the Greater Newburyport Chamber of Commerce and Industry. A strong plan doesn’t just help you organize ideas — it clarifies direction, secures stakeholder confidence, and drives measurable outcomes. Learn below about: Why a business plan is more than a document What to include at each stage How to navigate common planning challenges Tools and
