Member News
Your Marketing Files Are Costing You 19 Working Days a Year — Here's How to Fix That
Disorganized digital marketing assets quietly drain time, budget, and campaign results. Marketers waste approximately 7 hours each week due to duplicated work processes from poor asset management — the equivalent of 19 lost working days per year — a cost that a structured digital asset management system can directly reduce. For businesses across the Greater Newburyport region, where every team member's time carries real weight, that's not a rounding error — it's a staffing problem hiding in your file
Client Retention Starts at Hello: A Stronger Onboarding Process for Greater Newburyport Service Businesses
The single highest-leverage moment in any service relationship isn't the proposal — it's the first two weeks after the contract is signed. Research updated in late 2025 found that 86% of customers report stronger loyalty to businesses that provide structured, welcoming onboarding content after they sign on. For service-based businesses across the Greater Newburyport region, where referrals and community reputation drive growth more reliably than advertising, that loyalty window opens and closes faster
Brick Marketing Develops System for Balancing SEO, AI Search (GEO), and Content Marketing
Brick Marketing Develops System for Balancing SEO, AI Search (GEO), and Content Marketing BOSTON MA, [March 3, 2026] – Brick Marketing today announced the development of a structured, integrated system designed to help businesses of all sizes and across all industries grow through a balanced combination of traditional search engine optimization (SEO), Generative Engine Optimization (GEO) for AI-powered search, content marketing, and strategically aligned social media promotion. As search behavior evolves
Writing a Business Plan That Supports Growth and Informed Decision-Making
Creating a business plan is one of the first meaningful commitments a business owner makes, especially for local entrepreneurs and small employers across the Greater Newburyport Chamber of Commerce and Industry. A strong plan doesn’t just help you organize ideas — it clarifies direction, secures stakeholder confidence, and drives measurable outcomes. Learn below about: Why a business plan is more than a document What to include at each stage How to navigate common planning challenges Tools and
Strengthening Business Performance: How to Spot and Fix Operational and Financial Weak Points
Local businesses across Greater Newburyport often reach a point where growth slows—not because the market isn’t there, but because operational and financial weak spots begin to quietly dilute performance. The good news: most of these weaknesses reveal themselves once you know where to look, and small adjustments can lead to meaningful gains. Learn below: How to spot operational bottlenecks before they become expensive Ways to evaluate the financial health of your business with simple tools The value
How to Get More Customer Referrals (Without Sounding Desperate)
It’s no secret: people trust people. When a friend, family member, or colleague recommends a business, that business skips the line on credibility. For small business owners, this dynamic is gold. But how do you engineer it without turning your customer base into an awkward sales force? Let’s break it down — and build a real referral engine that doesn’t rely on luck or guilt.Shortcut Summary (Just Tell Me What Works) Here’s what’s working for small businesses right now: Happy customers don’t
