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Starting a Doula Service: A Complete Strategy Guide for New Practitioners

Launching a doula business is a deeply rewarding venture that blends compassion with entrepreneurship. Whether your focus is on birth support, postpartum recovery, or holistic family guidance, success depends on structuring your service with care and credibility. This guide walks you through practical strategies — from choosing a business name to managing finances — so you can create a sustainable, trusted practice.    Understanding the Doula Role A doula is a trained professional who provides