North of Boston 10th Annual Tourism Summit

CVB News

North of Boston
10th Annual North of Boston Tourism Summit

Friday, February 5, 2016
7:30am to 3:30pm

DoubleTree Danvers
50 Ferncroft Road
Danvers, MA 01923

Tickets:
Early Bird (Before January 15, 2016)
Members - $50
Nonmembers - $60
Students - $35
After January 15, 2016
Members - $60
Nonmembers - $70
Students - $35

CLICK HERE to purchase your tickets TODAY!

Schedule

7:30 - 8:15am - Registration, Breakfast & Networking

8:15 - 9:15am - Breakfast Plenary Session- Mayors Tourism Forum

Featuring:

Mayor Kim Driscoll
Salem

Mayor Donna Holaday
Newburyport

Mayor Sefatia Romeo Theken
Gloucester

9:30 - 10:30am - Concurrent breakout Sessions (2)

Improve Your Customer Service: Hosting VIPs and Celebrities
Sponsored by Connecticut Kids & Family
Given the world-class appeal of the North of Boston region as well as its desirability as a filming location for film and television, it is not uncommon for businesses to host VIPs and celebrities. Learn the do's and don'ts about dealing with these visitors.
Panelists:
Karen Nascembeni, General Manager, North Shore Music Theatre
Craig A. Gates, Executive Director, Lowell Festival Foundation

What are Cultural Districts?
Sponsored by visitnewengland.com
We've all heard about them, but what are they and how can we work with them to grow our businesses. Learn about Massachusetts' cultural districts and how to incorporate them into your tourism marketing plans to grow your business.
Panelists:
Erin Williams, Cultural Development Officer, City of Worcester Worcester
Jenny Arndt, Arts & Culture Coordinator,
Creative Haverhill/Riverfront Cultural District

10:30 - 10:45am - Visit Table Sponsors & Networking

10:45 - 11:45pm - Concurrent breakout Sessions (2)

Reputation Management
Sponsored by Hawthorne Tours
What can you do to manage your business' reputation? What are the professional criteria that you look for to hire a consultant to manage, or what do you need to know to do it yourself?
Panelists:
Mark Preston, DMO Sales Manager - Northeast & MidAtlantic States, TripAdvisor
Mike Sperling, Proprietor, Sperling Interactive

What's new with Trails, Tours and Byways
Sponsored by Woodman's of Essex
Learn about new trails, tours and byways, their impact on tourism and how you can partner with these entities to bring more business to the region.
Panelists:
Bill Steelman, COO, Essex Heritage
Maria Robertson; VP of Strategic Partnerships; Lobster Trail
Christina Ferranti-Clift, Director of Marketing; Lobster Trail

11:45 - 12:00pm - Visit table Sponsors & Networking

12:00 - 1:00pm - Tourism Industry Sector Roundtables

1:00 - 2:30pm - Lunch and Plenary Session with keynote Speaker Jay Ash