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BEGIN:VEVENT
DTSTART:20110504T040000Z
DTEND:20110504T040000Z
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SUMMARY:Seminar: Social Media\, Part 2 of 2 Part Series
DESCRIPTION:Social Media and Internet Marketing – It’s all the Buzz but How Do I Really do It?Part 2 of a 2 Part Seminar SeriesIt is not necessary to have attended Part 1 to attend Part 2. Sponsored by the Institution for Savings Part II will include: ·                    A brief recap of the prior session (see below)·                    Illustrative case examples on how social media including facebook\, twitter\, blogging and LinkedIn can be integrated in an interactive way with other internet marketing strategies·                    Interactive discussion with the presenters on how social media can be utilized in their type of business Presenters:  David Linehan\, To the Point Marketing & Kim Gobbi\, Newburyport Today Amesbury Sports Park7:45 AM Check-in8:00 AM - 10:00 AM Presentation Members: $15 AdmissionNon Members: $25 Admission Series Overview:This 2 part series began with an overview of the various potential marketing mix components of a marketing plan. It explored the various internet marketing strategies including social media (facebook\, twitter\, LinkedIn\, blogging) and email marketing\, SEO and how the various tools can be integrated into the marketing mix to achieve a high ROI\, as well as increase your "find ability" (SEO)\,  in an overall marketing plan. A general overview was given on how to allocate time and money to this effort. Part I included:  ·                    A big picture look at marketing plans and marketing mix·                    Overview of the full array of internet marketing tools and how they can be integrated into the overall marketing mix·                    Social media tools including facebook\, twitter\, linked will be discussed and how they can most effectively be integrated into the overall internet marketing plan·                    Specific case examples will be presented in Part 2 Presenters:  Mary Alice LaPoint & David Linehan\, To the Point Marketing
X-ALT-DESC;FMTTYPE=text/html:<DIV><P class=MsoNormal><FONT color=#0f0f0f></FONT><P class=MsoNormal><FONT color=#0f0f0f face="Times New Roman"><SPAN style="FONT-SIZE: 12pt"></SPAN></FONT></P><FONT face=Arial><FONT size=2><FONT color=#ff0000 size=3><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Arial\; FONT-SIZE: 10pt"><FONT color=#000000></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><SPAN style="FONT-FAMILY: Calibri"><FONT color=#ff0000><SPAN style="FONT-FAMILY: Arial\; FONT-SIZE: 10pt"><FONT color=#000000><FONT size=3><SPAN style="FONT-FAMILY: Calibri"><SPAN style="FONT-FAMILY: Calibri"><FONT color=#0000ff><STRONG><SPAN style="FONT-FAMILY: Arial\; FONT-SIZE: 10pt"><FONT color=#000000><FONT size=3><SPAN style="FONT-FAMILY: Calibri"><SPAN style="FONT-FAMILY: Calibri"><STRONG><FONT color=#0000ff><SPAN style="FONT-FAMILY: Calibri\; COLOR: blue">Social Media and Internet Marketing – It’s </SPAN><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:PersonName><SPAN style="FONT-FAMILY: Calibri\; COLOR: blue">all</SPAN></st1:PersonName><SPAN style="FONT-FAMILY: Calibri\; COLOR: blue"> the Buzz but How Do I Re</SPAN><st1:PersonName><SPAN style="FONT-FAMILY: Calibri\; COLOR: blue">all</SPAN></st1:PersonName><SPAN style="FONT-FAMILY: Calibri\; COLOR: blue">y do It?<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT color=#000000><I style="mso-bidi-font-style: normal"><SPAN style="FONT-FAMILY: Calibri">Part 2 of a 2 Part Seminar Series</SPAN></I></FONT></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT color=#000000><SPAN>It is not necessary to have attended Part 1 to attend Part 2.<o:p></o:p></SPAN></FONT></P><P style="TEXT-ALIGN: center\; MARGIN: 0in 0in 0pt" class=MsoNormal align=center><FONT color=#000000><SPAN style="FONT-FAMILY: Calibri"></SPAN></FONT>&nbsp\;</P><FONT color=#000000><SPAN style="FONT-FAMILY: Calibri"><P style="MARGIN: 0in 0in 0pt" class=MsoNormal></SPAN></FONT><FONT color=#000000><SPAN style="FONT-FAMILY: Calibri"><A style="COLOR: blue\; TEXT-DECORATION: underline" title="" dataFld=0:0 href="http://institutionforsavings.com/" target=_NewWindow><FONT color=#008000>Sponsored by the Institution for Savings</FONT></A></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal></SPAN></FONT><FONT color=#000000><SPAN style="FONT-FAMILY: Calibri"></SPAN></FONT><SPAN style="FONT-FAMILY: Calibri"><o:p><FONT color=#000000></FONT></o:p></SPAN>&nbsp\;</P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri"><o:p><FONT color=#000000></FONT></o:p></SPAN></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri"><o:p><FONT color=#000000></FONT></o:p></SPAN></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><U><SPAN style="FONT-FAMILY: Calibri"><FONT color=#000000>Part II will include:<o:p></o:p></FONT></SPAN></U></P><P style="TEXT-INDENT: -0.5in\; MARGIN: 0in 0in 0pt 1in\; mso-list: l0 level1 lfo1\; tab-stops: list 1.0in" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Symbol\; mso-fareast-font-family: Symbol\; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore"></SPAN></SPAN></FONT>&nbsp\;</P><P style="TEXT-INDENT: -0.5in\; MARGIN: 0in 0in 0pt 1in\; mso-list: l0 level1 lfo1\; tab-stops: list 1.0in" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Symbol\; mso-fareast-font-family: Symbol\; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: Calibri">A brief recap of the prior session (see below)</SPAN></FONT></P><P style="TEXT-INDENT: -0.5in\; MARGIN: 0in 0in 0pt 1in\; mso-list: l0 level1 lfo1\; tab-stops: list 1.0in" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Symbol\; mso-fareast-font-family: Symbol\; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: Calibri">Illustrative case examples on how social media including facebook\, twitter\, blogging and LinkedIn can be integrated in an interactive way with other internet marketing strategies<o:p></o:p></SPAN></FONT></P><P style="TEXT-INDENT: -0.5in\; MARGIN: 0in 0in 0pt 1in\; mso-list: l0 level1 lfo1\; tab-stops: list 1.0in" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Symbol\; mso-fareast-font-family: Symbol\; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: Calibri">Interactive discussion with the presenters on how social media can be utilized in their type of business<o:p></o:p></SPAN></FONT></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri\; COLOR: red"><o:p>&nbsp\;</o:p></SPAN></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Calibri">Presenters:<SPAN style="mso-spacerun: yes">&nbsp\; </SPAN></SPAN><st1:PersonName><SPAN style="FONT-FAMILY: Calibri">David Linehan</SPAN></st1:PersonName><SPAN style="FONT-FAMILY: Calibri">\, <A style="COLOR: blue\; TEXT-DECORATION: underline" title="" dataFld=0:0 href="http://www.ttpmarketingsystem.com " target=_NewWindow>To the Point Marketing</A> &amp\; Kim Gobbi\, </SPAN><A style="COLOR: blue\; TEXT-DECORATION: underline" title="" dataFld=0:0 href="http://www.newburyport-today.com " target=_NewWindow><st1:City><st1:place><st1:PersonName><SPAN style="FONT-FAMILY: Calibri">Newburyport</SPAN></st1:PersonName></st1:place></st1:City><SPAN style="FONT-FAMILY: Calibri"> Today<o:p></o:p></SPAN></A></FONT></P></FONT></STRONG></SPAN><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri"></SPAN><SPAN style="FONT-FAMILY: Calibri"></SPAN></SPAN></FONT><FONT size=3><SPAN style="FONT-FAMILY: Calibri"></SPAN></FONT><FONT size=3><SPAN style="FONT-FAMILY: Calibri"><FONT color=#ff0000></FONT></SPAN></FONT>&nbsp\;</P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT color=#000000 size=3><SPAN style="FONT-FAMILY: Calibri">Amesbury Sports Park</SPAN></FONT></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><SPAN style="FONT-FAMILY: Calibri"><FONT color=#ff0000>7:45 </FONT><FONT color=#ff0000>AM</FONT><FONT color=#000000><FONT color=#ff0000> </FONT>Check-in</FONT></SPAN></FONT></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT size=3><SPAN style="FONT-FAMILY: Calibri"></SPAN></FONT><SPAN style="FONT-FAMILY: Calibri"><FONT size=3><FONT color=#ff0000>8:00 AM - 10:00 AM </FONT></FONT></SPAN><SPAN style="FONT-FAMILY: Calibri"><FONT size=3>Presentation</FONT></SPAN></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri"><FONT size=3></FONT></SPAN>&nbsp\;</P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri"><FONT size=3>Members: $15 Admission<o:p></o:p></FONT></SPAN></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri"><FONT size=3>Non Members: $25 Admission</FONT></SPAN></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri"><FONT size=3></FONT></SPAN>&nbsp\;</P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri"></SPAN><SPAN style="FONT-FAMILY: Calibri"><FONT color=#0000ff size=3>Series Overview:</FONT></SPAN></P><SPAN style="FONT-FAMILY: Calibri"><FONT size=3><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Calibri">This 2 part series&nbsp\;began with an overview of the various potential marketing mix components of a marketing plan. It explored the various internet marketing strategies including social media (facebook\, twitter\, LinkedIn\, blogging) and email marketing\, SEO and how the various tools can be integrated into the marketing mix to achieve a high ROI\, as well as increase your "find ability" (SEO)\,&nbsp\;&nbsp\;in an over</SPAN><st1:PersonName><SPAN style="FONT-FAMILY: Calibri">all</SPAN></st1:PersonName><SPAN style="FONT-FAMILY: Calibri"> marketing plan. A general overview was given on how to </SPAN><st1:PersonName><SPAN style="FONT-FAMILY: Calibri">all</SPAN></st1:PersonName><SPAN style="FONT-FAMILY: Calibri">ocate time and money to this effort.</SPAN></FONT></P></FONT></SPAN><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri"></SPAN>&nbsp\;</P><SPAN style="FONT-FAMILY: Calibri"><FONT size=3><o:p><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><U><SPAN style="FONT-FAMILY: Calibri"><FONT color=#000000>Part I included: </FONT></SPAN></U></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><U><SPAN style="FONT-FAMILY: Calibri"><FONT color=#000000><o:p></o:p></FONT></SPAN></U>&nbsp\;</P><P style="TEXT-INDENT: -0.5in\; MARGIN: 0in 0in 0pt 1in\; mso-list: l0 level1 lfo1\; tab-stops: list 1.0in" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Symbol\; mso-fareast-font-family: Symbol\; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: Calibri">A big picture look at marketing plans and marketing mix<o:p></o:p></SPAN></FONT></P><P style="TEXT-INDENT: -0.5in\; MARGIN: 0in 0in 0pt 1in\; mso-list: l0 level1 lfo1\; tab-stops: list 1.0in" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Symbol\; mso-fareast-font-family: Symbol\; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: Calibri">Overview of the full array of internet marketing tools and how they can be integrated into the over</SPAN><st1:PersonName><SPAN style="FONT-FAMILY: Calibri">all</SPAN></st1:PersonName><SPAN style="FONT-FAMILY: Calibri"> marketing mix<o:p></o:p></SPAN></FONT></P><P style="TEXT-INDENT: -0.5in\; MARGIN: 0in 0in 0pt 1in\; mso-list: l0 level1 lfo1\; tab-stops: list 1.0in" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Symbol\; mso-fareast-font-family: Symbol\; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: Calibri">Social media tools including facebook\, twitter\, linked will be discussed and how they can most effectively be integrated into the over</SPAN><st1:PersonName><SPAN style="FONT-FAMILY: Calibri">all</SPAN></st1:PersonName><SPAN style="FONT-FAMILY: Calibri"> internet marketing plan<o:p></o:p></SPAN></FONT></P><P style="TEXT-INDENT: -0.5in\; MARGIN: 0in 0in 0pt 1in\; mso-list: l0 level1 lfo1\; tab-stops: list 1.0in" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Symbol\; mso-fareast-font-family: Symbol\; mso-bidi-font-family: Symbol"><SPAN style="mso-list: Ignore">·<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: Calibri">Specific case examples will be presented in Part 2<o:p></o:p></SPAN></FONT></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Calibri"><o:p><FONT color=#000000>&nbsp\;</FONT></o:p></SPAN></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Calibri">Presenters:<SPAN style="mso-spacerun: yes">&nbsp\; </SPAN>Mary Alice LaPoint &amp\; </SPAN><st1:PersonName><SPAN style="FONT-FAMILY: Calibri">David Linehan</SPAN></st1:PersonName><SPAN style="FONT-FAMILY: Calibri">\, <A style="COLOR: blue\; TEXT-DECORATION: underline" title="" dataFld=0:0 href="http:ww.ttpmarketingsystem.com" target=_NewWindow>To the Point Marketing<o:p></o:p></A></SPAN></FONT></P></o:p></FONT></SPAN><P></P></FONT></SPAN><P></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><FONT color=#000000><SPAN style="FONT-FAMILY: Arial\; FONT-SIZE: 10pt"></SPAN></FONT></P><FONT color=#000000><SPAN style="FONT-FAMILY: Arial\; FONT-SIZE: 10pt"></SPAN></FONT><P></P><P style="MARGIN: 0in 0in 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Arial\; FONT-SIZE: 10pt"><FONT size=3><STRONG><FONT color=#008000><o:p></o:p></FONT></STRONG></FONT></SPAN>&nbsp\;</P><P class=MsoNormal></P></STRONG></FONT></SPAN></SPAN></FONT></FONT></SPAN></FONT></SPAN></FONT></FONT></SPAN></FONT></FONT></FONT></DIV>
LOCATION:Amesbury Sports Park
UID:e.1189.1668
SEQUENCE:3
DTSTAMP:20260420T053535Z
URL:https://business.newburyportchamber.org/events/details/seminar-social-media-part-2-of-2-part-series-05-04-2011-1668
END:VEVENT

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