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BEGIN:VEVENT
DTSTART:20251002T123000Z
DTEND:20251002T143000Z
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SUMMARY:Harnessing AI for Your Small Business: Supercharge Your SEO\, Social Media & Lead Generation
DESCRIPTION:Artificial Intelligence is transforming search engines\, marketing\, and customer acquisition. But how can small business owners and entrepreneurs navigate the hype versus the reality? In this interactive workshop\, John McDougall (author of Talk Marketing) and John Maher will go beyond the basics of AI tools. They'll show you how to use AI responsibly while building long-term authority and visibility for your business online.\n\n \n\nWhat You'll Learn\n\n * The Pros & Cons of AI in Small Business Marketing\n\n   Efficiency\, automation\, and cost savings vs. risks like plagiarism\, privacy\, and bias.\n\n * How AI Is Changing Search\n\n   From Google's AI Overviews to chat-based platforms like ChatGPT and Gemini what this means for your business's visibility.\n\n * Practical AI SEO Tactics\n\n   8 real-world use cases\, including keyword research\, content briefs\, schema markup\, and competitive analysis.\n\n * Authority Marketing in the AI Era\n\n   Why Google's E-E-A-T (Experience\, Expertise\, Authoritativeness\, Trustworthiness) matters more than ever for any business.\n\n * Hands-On Demos\n\n   See how to generate SEO-optimized content\, analyze search rankings\, and create marketing assets with AI tools.\n\n \n\nWho Should Attend\n\n * Small business owners and entrepreneurs\n\n * Marketing managers and in-house marketing teams\n\n * Consultants and service providers looking to leverage AI for growth\n\n * Anyone curious about how AI will reshape customer acquisition
X-ALT-DESC;FMTTYPE=text/html:Artificial Intelligence is transforming search engines\, marketing\, and customer acquisition. But how can small business owners and entrepreneurs navigate the hype versus the reality? In this interactive workshop\, John McDougall (author of Talk Marketing) and John Maher will go beyond the basics of AI tools. They&rsquo\;ll show you how to use AI responsibly while building long-term authority and visibility for your business online.<br />\n&nbsp\;<br />\n<strong>What You&rsquo\;ll Learn</strong><br />\n&nbsp\;* The Pros &amp\; Cons of AI in Small Business Marketing<br />\n&nbsp\; &nbsp\;Efficiency\, automation\, and cost savings vs. risks like plagiarism\, privacy\, and bias.<br />\n&nbsp\;* How AI Is Changing Search<br />\n&nbsp\; &nbsp\;From Google&rsquo\;s AI Overviews to chat-based platforms like ChatGPT and Gemini&mdash\;what this means for your business&rsquo\;s visibility.<br />\n&nbsp\;* Practical AI SEO Tactics<br />\n&nbsp\; &nbsp\;8 real-world use cases\, including keyword research\, content briefs\, schema markup\, and competitive analysis.<br />\n&nbsp\;* Authority Marketing in the AI Era<br />\n&nbsp\; &nbsp\;Why Google&rsquo\;s E-E-A-T (Experience\, Expertise\, Authoritativeness\, Trustworthiness) matters more than ever for any business.<br />\n&nbsp\;* Hands-On Demos<br />\n&nbsp\; &nbsp\;See how to generate SEO-optimized content\, analyze search rankings\, and create marketing assets with AI tools.<br />\n&nbsp\;<br />\n<strong>Who Should Attend</strong><br />\n&nbsp\;* Small business owners and entrepreneurs<br />\n&nbsp\;* Marketing managers and in-house marketing teams<br />\n&nbsp\;* Consultants and service providers looking to leverage AI for growth<br />\n&nbsp\;* Anyone curious about how AI will reshape customer acquisition
LOCATION:The Enterprise Center at Salem State University
UID:e.1189.161186
SEQUENCE:3
DTSTAMP:20260405T184548Z
URL:https://business.newburyportchamber.org/events/details/harnessing-ai-for-your-small-business-supercharge-your-seo-social-media-lead-generation-161186
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