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You’re unique, but is your bag?

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September 27, 2017

You’re unique, but is your bag?    O bag – your bag, your watch, your way.
If you’ve walked the streets of Rome, Venice, Cannes, Madrid, London or any major European city over the last few years, undoubtedly you’ll have observed many women sporting sleek, contemporary, and one of a kind handbags, laptop cases and accessories designed by O bag, an innovative Italian retailer specializing in totally customizable purses, watches and accessories.
Imagine a “Build a Bear” shop for women, where you can assemble one-of-a kind handbags choosing from a wide variety of purse styles, colors, handles, borders and accessories!  The components that make up an O bag purse are interchangeable, allowing you to purchase one bag with a variety of handles and accents that can be easily reconfigured to suit your wardrobe, mood, or occasion. The theme of personalization also holds true for O clocks, where you can choose from over 130 watch faces in a variety of styles, and designs and couple them with interchangeable watch bands available in over 30 colors.
Now the pioneering fashion retailer that has built a cult following in the world’s most prestigious fashion capitals has come to the Newburyport area.  Located at 2 Market Square, O bag has made its home in Newburyport’s vibrant historical district where it joins a community of high fashion retailers and trendy boutiques.  
O Bag was founded in Padua Italy in 2009 by a vibrant, innovative, and skilled group of designers with a passion for creating colorful and quirky objects of desire.  Their mission was to create a product line that allows its customers to express themselves sartorially and to accessorize in a distinctive way.  Today O bag has over 430 shops around the world and is rapidly expanding its geographical footprint.  O bag Newburyport joins three sister boutiques in the New England area:  O bag Boston located at 128 Newbury St., Boston; O bag Portland at 191 Middle St., and O bag Burlington at the Burlington Mall in Burlington, Massachusetts.
For additional information, please visit our website – or drop by our vibrant new store and take home a piece of Italy.