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Savory Insights Offers Consumer Perspective in Brand Building

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February 02, 2017


NEWBURYPORT, MA:  What would it be like to have immediate consumer perspective on your business?  What runs through a consumer’s mind upon first contact with your product or service?  Patrons make quick intuitive rational and emotional decisions about your business that linger. Savory Insights, a Newburyport-based brand-building studio celebrates their 2nd anniversary, answering these questions daily and co-creating brand plans for small and large clients throughout New England.

As Forbes contributor Jerry McLaughlin describes, “Brand is the perception someone holds in their head about you, or a product, service, organization, cause, or idea.   It can be negative, positive, or somewhere in between.” McLaughlin shares the importance of brand building. “People are constantly forming perceptions.  But we don’t have to leave the process to chance.  Every day, we have opportunities to shape other’s perceptions.  That is what brand building is about:  the deliberate and skillful application of effort to create a desired perception in the mind of another person.”

Brand-building services are available locally by Savory Insights where retailers, restaurants, hospitality, and event planners gain immediate feedback on customer experience (and perspective) from a consumer behavior expert.  Services are designed to reflect how a client’s brand comes to life in the marketplace with a helpful perspective for areas to enhance.  This service deepens owner understanding in what their customer experience is – and gives ownership the ability to make swift adjustments to enhance patron experience, often capturing new opportunities while building awareness and loyalty.

Founder Dorene Olsen offers this service in response to helping businesses build their brand and stand out in the marketplace.  “We make it manageable and affordable, knowing many businesses only need a few hours of marketing monthly to keep or build momentum.” When a business inserts customer perspective into their marketing practices from a brand specialist, there is time and energy saved while making an impactful connection to the patrons they serve.  “Today’s customer interaction needs to be a meaningful, relevant and easy experience to resonate. Our service offers compelling real-time feedback and often results in expanded revenue opportunities while improving customer perception” shares Olsen.
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Savory Insights brings more than 20 years of experience in corporate branding and marketing - turning insights into actionable, relevant solutions that help brands resonate in the marketplace.  Clients include Studio 141 Photo + Creative, New England Confectionery Company (NECCO), Habib’s Mediterranean, Elias Foods, Entriways, Metzy’s Cantina, Nibmor Chocolates, The Coop Rotisserie and more. 

For more information contact Ms. Olsen at 978. 387. 8028 or email DoreneTOlsen@gmail.com .